FUNDING against THE BIAS
Southern Capital Project is working against the bias
that women face when founding businesses.
Supporting those supporting
their communities
Bringing visibility to the challenges faced by women is the first stitch to closing the gap of gender inequality. Southern Capital Project microfinancing is tailored to help women business founders find their footing through the donations of our funders.
VALUING
the
UNDERESTIMATED
Women often have to work twice as hard to make half as much as their male counterparts in the workplace. For women seeking to start a business, they face the additional bias of being underestimated. They are often viewed as “non-starters”.
(Source: Columbia Business School, “Gender Gap in Entrepreneurship” 2019)
SERVING
the
UNDERSERVED
Female-led ventures are 63 percent less likely than male-led ventures to obtain funding despite the fact that female founders achieve as much success as male entrepreneurs, if they secure funding.
(Source: Columbia Business School, “Gender Gap in Entrepreneurship” 2019)
PROMOTING
the
UNDERREPRESENTED
Women, especially women of color, are still under-recognized in leadership roles in corporate America, and only one in four C-suite leaders is a woman.
(Source: Women in the Workplace Report 2022, Mckinsey & Company)
INVESTING IN
WOMEN WORKS
There is missed opportunity to partner with women as they work to build successful local businesses that bolster the future economy. When women-owned businesses succeed, families and communities thrive,and jobs are created.
BACKING strongerCOMMUNITIES
BACKING
stronger
COMMUNITIES
Stronger communities are women-run. There is a startling statistic that reveals the impact women make in their community when they have equal access to capital:
Women put 90% of their wealth back into communities compared to men’s 35%.
(Source: Clinton Global Initiative / UN.ORG)
PROGRESS FOLLOWS A PATTERN
Southern Capital Project is stitching together a pattern for progress by funding problem-solving ventures. Women business founders create progress through inventive business concepts that stimulate economic growth, broaden markets, and enhance health and education results for all.
(Source: Clinton Global Initiative / UN.ORG)
WOVEN - AND CUT FROM THE SAME CLOTH
Southern Capital Project is run by women for women visionaries who work to fill the needs of their community. Because we are also cut from the same cloth as women-run organizations, we understand the bias and see the pattern of poverty.
Breaking the cycle
BY ALIGNING OUR VALUES IN A CIRCLE
We understand that access to capital is crucial for wealth-building. That’s why we partner with various funders to provide women in the South with low-interest financing and resources to help them start or grow their businesses.
Women living in the South face specific hurdles when it comes to building wealth and achieving financial stability. These obstacles include:
- A higher poverty rate compared to other areas
- Limited options for affordable housing and good education
- A noticeable gender pay gap
By focusing on women in the South, we hope to tackle these issues and make sure every woman has the same opportunities to grow their wealth and achieve financial success.
TAILORED AND BACKED BY RESEARCH
Southern Capital Project maximizes its impact by leveraging
research and tailoring our approach through peer studies.
